The typical agency pitch has an air of complete predictability about it. All the agencies are provided with the same brief and asked to come back with creative strategy and communication. We would like to believe that each agency approaches the problem differently. But most clients will tell you this – while creative approaches could […]Read more
INFORMATION ABOUT OUR ORGANIZATION
With the internet, brand building stopped being a monologue and became a dialogue. It changed the equations between brands and consumers forever. The power of ideas is the only constant. And the fact that consumers cannot be taken for granted. Authenticity works.Trust needs to be earned and renewed multiple times. The questions we ask ourselves every day are: Do you have to be interesting all the time? Can you go off character once in a while? How do you maintain authenticity when there isn’t an all-encompassing definition?The answers we know: Stay true to your promises. Don’t be self-centered. Explore what you can become. Failing is forgivable as long as it is not intentional. Know-alls are turn offs
MEET OUR PEOPLE
Venu Gopal Nair
Over 30 years building brands. Curious. Visual storyteller. Words are friends.
Speaks through colours and designs. Obsessive about mobile phones. Tech explorer.
+(91)-44-42112316, 42112284 +(91)-9840860960, 9677030577 +(91)-44-24340630
No 11 Ceebros Rangam Door No C1, Cenotaph Road, Teynampet, Chennai - 600018, Next To Cafe Coffee Day
LATEST FROM BLOG
We’re accelerating faster than we know it. Technology is uncovering the genetic code and just as quickly, someone tries to manipulate it to create a virus. As we get better at using and deploying technology, we’re also getting equally good at misusing and subverting it. Two diametrically different stories show how the march of technology […]Read more
The first two are easy – complain and consume. But the third, which is where the solutions are, is the most difficult. It’s easy to buy anything these days. A phone. A car. A television. Then complain about all the things that are wrong with it. But to create anything new requires extraordinary effort and […]Read more